Facebook introduced auto-playing video in December 2013 and saw the number of video posts jump 75% the next year. Let’s make that connection to your event; 75% more people will be engaged with video content from your event. Twitter users know that tweets with images get twice as many retweets. With statistics similar across all social media platforms, it is clear to see, people enjoy images and videos and events provide a great source of media.
So what other social media platforms are thriving in this image and video crazed world?
Instagram has doubled in use in the past three years with over 300 million users. As this social channel is inherently mobile, it is a natural to use at events. Twitter walls commonly include Instagram feeds as well as Twitter images.
Snapchat has built a brand out of disappearing photos and videos (4 billion daily video views alone). It now offers ‘Live Stories’ a combined stream of user submitted Snaps and videos from various locations and events. Users who have their location services on at the same event location will be given the option to contribute Snaps to the Live Story. The end result is a story told from a community perspective with lots of different points view. The feature doesn't identify who created which snaps, only showing that they were all captured at the same event.
Photo Booths are great for increasing attendee engagement but can be so much more than fake moustaches and feather boas! Companies like ChirpE are using photo booths to champion brands, capture contact information, and broaden the impact of social media for events.