Last week I shared a blog about using a Geofilter to allow participants to promote your event. Now that you’ve got some practice with Snapchat, I am going to share another great project you can do with it, a Snap Story.
(If you are still a new snapper, here’s a quick tip on how to take a snap: Press the circle on the bottom-middle of your screen once for a photo, or hold it down to record a video (up to 10 seconds). Just like in your phone camera, you can switch between the front and rear-facing cameras by clicking the square arrow icon in the top-right corner or by double-tapping anywhere on the screen.)
First of all, a Snap Story is a compilation of Snapchat videos and pictures that are categorized by theme. All participants are given the themes. Then they take creative snaps that match each one (kind of like a digital scavenger hunt). All snaps are sent to one person who sorts them by theme. The final product is one video composed of many small clips.
Now that we know what a Snap Story is, let’s talk about how to make one.
• First things first, you must decide what themes you want to use and let all the participants know.
• Decide to whom all the snaps will be sent. In order to put them all together, they must be on one device.
• Tell participants to whom/how to send their snaps. Note: Snaps must be saved to the device before being sent, because sending them through Snapchat makes them disappear. Therefore, they must be sent via text or email. (Snaps can be saved by pressing the down arrow button in the bottom left corner.)
• Once the snaps are in, you will need a video editing program. My suggestion would be to use an app on a smart phone. There are multiple free apps available. The one I used is Cyber Link. Clips can be added, then dragged to the appropriate order by simply using a finger. This can also be done using computer programs. (The best thing about all of the footage coming from the same app is that there should be no need for editing, which means you don’t have to be a computer whiz. The clips just have to be put in order.)
• Add theme titles to separate each group. That way, viewers know how it all ties together. Theme titles can be made in the app, using another Snapchat picture, or in Photoshop.
• Save and share the video.
• That’s it!!
In case you are still having a little trouble visualizing it, here is a sample from our sales and marketing teams.