The internet is everywhere, and it's growing at an exponential rate. With new technologies and apps emerging every day, people are spending more time online than ever before. And while we all personally know a few digital holdouts, it's not an exaggeration to say that nearly everyone is plugged in...somewhere and somehow.

According to Statista, a leader in global statistics, as of February 2025, 5.56 billion people—67.9% of the world’s population—were internet users. Of those, 5.24 billion (63.9%) were active on social media. As church marketers, we don't read that and see numbers. We see opportunity!

Jesus’ command in Matthew 28:19–20 is clear: "Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you."

The internet gives churches and ministry organizations like us a powerful way to do just that: to reach, disciple, and engage people far beyond the walls of our brick-and-mortar churches. From sharing your mission to connecting with your community, the digital world is a mission field waiting to be discipled to. Keep reading for our top 6 reasons your church should consider hiring a church marketing manager:

#1 A church marketer can aid your church in discipling to non-believers and increasing church attendance.

In today's digital age, the internet is often the first place someone searching for hope or connection will turn. That's why a strong online presence is essential to modern day discipleship. A church marketer can set up and maintain a few key social media accounts with up-to-date information about your service times, location, and outreach programs such as youth groups and small groups.

One powerful tool many churches are already using is the livestream feature on platforms like Facebook and Instagram. Streaming your sermons online make it easy for people seeking a church home to explore your church from a distance. It's not uncommon for people to follow a church online for weeks, months, or even years before walking through the doors. That's why online consistency, clarity, and engagement matter.

The days of blindly Googling a church and showing up at 10 a.m. are long gone. Church seekers want to check out the vibe beforehand. A church marketer can spearhead your social media efforts to give church seekers a digital taste of your church.

#2 A church marketer can help you build an online community by posting consistently online and engaging with followers.

We review a lot of church social media pages in our line of work, and one thing is clear: there's an evident link between online engagement and church growth. A church marketing manager can help build a vibrant online community by consistently posting quality content and interacting with followers in real time.

A social media page filled with encouraging posts, genuine conversations, and positive energy sends a clear message to church seekers that this church is alive, welcoming, and worth visiting. On the flip side, pages that are inactive, impersonal, or marked by negativity can quickly turn seekers away before they ever step inside your church.

#3 A church marketer can promote the church and drive awareness of outreach programs and events.

Church outreach is a powerful way to disciple your local community, but it only works if you can get the invitation in front of the people. The goal of advertising is to inform, persuade, and remind your audience and ultimately make sure your message lands where it matters most. A church marketer can do just that.

A qualified church marketer can help identify your target demographic (e.g. youth, young adult, women, etc.) and craft a strategy to connect with them. Here are some examples of possible strategies a church marketer may use:

• Coordinate with ministry leaders to align event promotion with the church's mission and goals
• Design visuals (flyers, banners, graphics, reels) for print and online
• Identify social media platforms used by your target audience and schedule posts for optimal engagement times
• Connect with ambassadors or influencers to help spread the word
• Write clear, compelling copy that speaks directly to the needs and values of your audience that can be used in social media posts, advertisements, and email campaigns
• Run targeted ads online or in your local newspaper to reach your target audience
• Create event landing pages and online registration forms

#4 A church marketer can communicate the church's mission across the board through clear and consistent messaging.

As mentioned earlier, a church marketer can write clear and compelling copy that speaks to an audience, but they are more than just a writer.

A church could easily hire a freelance writer (or procure a volunteer) to produce a one-pager that explains in detail the church's history, mission, goals, and vision; however, a church marketer knows how to repurpose that content into so many other things, like:

• social media captions
• website content
• bulletins
• email campaigns
• printed brochures
• slogans
• t-shirts
• themes

A marketer ensures your message stays consistent and aligned by optimizing content to create a branded message. In short, they don’t just write stuff; they communicate your intentions and ensure that every written communication accurately reflects your church’s values.

#5 A church marketer can help protect the church from scams and fraudulent solicitations posing as marketing firms and advertising agencies.

As online “bots” and deceptive marketing firms become more and more common and sophisticated, many churches and ministries are being targeted by scammers posing as legitimate service providers. For reference, we receive anywhere between 10-20 of these emails a day here at CRN.

How does a church marketer help? First, they take ownership of the very tasks these scammers promise to deliver (often at suspiciously low monthly rates), such as social media management, digital ads, website and SEO optimization, etc. Secondly, experienced marketers are well-versed in digital trends. They can quickly spot red flags, helping your church avoid costly mistakes and deceptive offers.

#6 A church marketer can track KPIs, data, and benchmarks to support church growth goals.

Lastly, a church marketer can ensure your efforts lead to real and measurable impact. Key performance indicators (KPIs), benchmarks, and data analysis aren't just for the corporate world! They're powerful tools for churches, too. By consistently collecting and evaluating data, a marketer can help your church make wise financial decisions and steward resources more effectively for greater ministry impact.