Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. Source: Wikipedia
If a photo is worth 1,000 words, then how much is an experience worth? Augmented reality sounds like science fiction, but the future is now and Aurasma is leading the way in creating a quick and easy platform to create your own augmented reality components for your next event. The Aurasma app is free and so is the Aurasma Studio where you can create auras that enhance the attendee experience.
It's hard to explain in words just how amazing of a technology AR is, so to check it out for yourself go to Aurasma.com to download the app, and then try it out with our Eagle Crest Adventures logo. This aura literally took 1 minute to create. All you need is an image and a video. Use the image as the "trigger" and the video as the "overlay" and you're on your way to a more interactive and innovative event experience.
So how can you use AR? That's only limited by your imagination.
- Use it in your promotional materials to preview what's to come and promote sharing your aura to increase attendance.
- Use it on-site to create an interactive registration area or event program.
- Use it during a session to engage your attendees in the message or create an AR scavenger hunt to get people moving and interacting with each other.
- Use it after your event to share a thank you message or show a highlight reel from the event.